Branding
Foley’s
Big Ideas
Foley’s is a small restaurant with big ideas. Known for their diverse cuisine of Asian inspired food and unorthodox systems, Foley’s likes to do things differently. From having their chefs serve, to their outdoor street bar, Foley’s will most definitely leave a BIG impression. Xvavi’s objective was to lead Foley’s art direction and create a design consistent and complimentary to Foley’s spirit and ideologies.
23 Foley Street, Fitzrovia, London
II.
Throwing Out The Rule Book
With Foley’s mantra of “throwing out the rulebook” in mind Xvavi® established a design and art direction that managed to be both elegant and full of personality. Bold colours and shapes are met with understated text for easy yet eye-catching viewing. It was important to create a minimalist “user-friendly” design that could be seamlessly replicated throughout the brand. From business cards, to menus, to their website, Xvavi® was able to create a versatile template that both embodies and enhances the Foley’s experience.
