Xvavi® is a Multidisciplinary Creative Studio. Combining conceptual thinking with traditional & modern methods to create aesthetically pleasing design.
Art Direction, Content Creation, Design, Illustration, Social Media, GIFs, UI Design, Video, Website Development
Palladium are a footwear and apparel brand who focus on celebrating those who explore urban environments with a bold and audacious attitude. Embracing the unexpected every day, Palladium encourages its followers to be free and confident, conforming only to their own expectations. Xvavi was brought on in 2017 to create consistency throughout Palladiums online presence; both aesthetically through art direction and graphic design, and socially through content creation, videography, social coordination and paid social.
Palladium’s adventurous ethos has always been embodied in their slogan #DARETHEUNKNOWN, which in 2018, was brought to life with Palladium’s global #DARETHEUNKNOWN campaign. This featured British rapper and trailblazer Octavian, New York based Model and all-round Icon Jazzelle (AKA @uglyworldwide) and international DJ and culture-pusher Arthur Bray who is based in Japan.
The campaign stretched across the globe and echoed Palladium’s messaging of self-acceptance and pushing boundaries. An undeniably successful campaign, (facilitated by over a year of Xvavi’s efforts to create a cohesive and effective social growth plan) Xvavi was tasked with leading the social launch and art direction in a bold and audacious push that would embody the brands anthem and identity.
Fast-forward to 2019, after a successful run with the #DARETHEUNKNOWN campaign and exponential social growth, Palladium, with direction from Xvavi, embarked on a new slogan #UNIFORMOFTHEPEOPLE. This would see a small scale rebrand in which Palladium would shift their attention to a younger generation of change makers. From ethically sustainable boots such as the Pampa Organic, to Female-empowerment inspired boots such as the Pampalicious, Palladium was making it loud and clear that they were here for the people. Xvavi, was again tasked with leading this rebrand and aiding a smooth transition. This included art direction, graphic design, gif creation, content creation and social planning.
Xvavi initially recognised a gap in Palladiums social structure. Palladium’s carefree ethos and personality was not correctly represented in their copies and content. To remedy this Xvavi created a tailored social plan and ‘brand bible’ which would later form the guidelines for all Palladium’s content and campaigns. This included tone of voice, key words, optimised hashtags, suggested posting times and story templates. Through data analysis, Xvavi identified the type of content which worked best for Palladium, whilst also building creative and animated assets, video content and GIFs to offer an engaging variation within the feed.
These guidelines, paired with the additional creative and animated assets conceived by Xvavi, would help Palladium to actualise their brand identity and close the gap between what Palladium stood for and how they were perceived online. This saw and is still seeing great effects with consistent follower growth, engagement and noticeable demographic growth towards a desired younger market. When it comes to growth, consistency is key, so Xvavi also created a meticulous social plan and content schedule which continues to be updated daily. This plan and schedule would again become part of Palladium’s brand bible and the template used for future product launches.
The foundations built by Xvavi over the year allowed for efficient implementation within both the #DARETHEUNKNOWN and #UNIFORMOFTHEPEOPLE campaigns to follow. Having done the initial ground work to successfully engaging Palladium’s target audience and identify optimum posting times, hashtags and types of creative asset, Xvavi was now able to focus on reach and share-ability, creating a unique and engaging experience with both campaigns through art direction and tone of voice.
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