Multidisciplinary Design

Xvavi® is a Multidisciplinary Creative Studio. Combining conceptual thinking with traditional & modern methods to create aesthetically pleasing design.

Uglyworldwide x Palladium

Animation, Art Direction, Content Creation, Graphic Design, GIFs, Social Media, Content Creation, Video
BRIEF:
UGLYWORLDWIDE AKA Jazzelle Zanaughtti is the Model, Activist and all-round taste-maker changing the face of the fashion industry. The depth of her audacious mindset and love for all things free-spirited is shared only with global footwear brand Palladium. A conscious yet daring brand Palladium is constantly challenging social norms and stigmas, this time with their newest boot the “Pallakix”. An obviously iconic duo, Palladium and Jazzelle teamed up to create an UGLYWORLDWIDE Pallakix variation; embodying their mutual love for challenging social conventions and beauty standards. Xvavi’s objective was to Launch this collaboration with an art direction, tone of voice and social push worthy of these two fearless powerhouses.
GIF Pack
RESPONSE:
Referred to as “The model who changed the game” by I-D magazine, Jazzelle is globally known for pushing boundaries. A rule-breaker and a rebel, Jazzelle’s free-spirited ideology is the foundation of UGLYWORLDWIDE, and naturally became the pillar upon which Xvavi would create the art and social direction for the iconic Palladium Pallakix collaboration.
This began with tone of voice. Making sure to account for the differences in both Jazzelle and Palladium’s audiences, Xvavi found a common ground, effectively creating social copies that managed to relay Palladium’s powerful message of self-acceptance, whilst still remaining relatable to a Jazzelle’s younger demographic. Key hashtags were carefully selected to maximise reach and engagement whilst emojis remained consistent throughout to create identifiable triggers for both audiences.
RESPONSE:
After pin-pointing Palladium’s optimised posting times, a meticulous social plan followed in which Xvavi would also create video content with Jazzelle, as well as still and animated story assets to accompany. Making sure to select colours complimentary to the collaboration’s bold pallet, Xvavi designed and created 3D animated GIF’s to further aid the campaign. Recognising the shoe’s USP as not only their message but their exclusive details designed by Jazzelle, Xvavi saw an opportunity to highlight these unique accents, recreating them as 3D rotating GIFs. These GIFs were then made available via Instagram stories, proving themselves extremely popular and valuable in naturally increasing the collaborations reach and engagement.
RESPONSE:
Xvavi also provided live coverage of the Palladium x UGLYWORLDWIDE launch event in Paris. This consisted of creating spontaneous and shareable content, identifying and targeting key influencers, to be used across Palladium’s social stories on the night. Aiding event marketing and creating content that was later shared across global markets.
Xvavi was tasked with creating and editing an “Explorations Inside Palladium” video consisting of highlights and interviews from the event, in which Xvavi prepared and asked the questions to Jazzelle AKA UGLYWORLDWIDE and other relevant influencers.
CREDIT:
Dazed Media - Photography, Styling, Hair & Make Up
Palladium - Event & Installation
Charlie Tucker - Videography & Images

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Xvavi® is a Multidisciplinary Creative Studio. Combining conceptual thinking with traditional & modern methods to create aesthetically pleasing design.

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